AI for Content Production
The Play
AI has become a powerful ally in today's fast-moving digital landscape. Think of it as your rapid-response content unit able to generate videos, posts, graphics, scripts, and even voiceovers in record time.
This makes it easier to produce high-quality, tailored materials that truly resonate with your audience. By automating content creation, AI helps maintain a steady, engaging and vast flow of communication, key to keeping political momentum alive.
When properly guided, AI is not just faster, but also cost-effective, allowing teams to stretch their resources further. For smaller organizations, this means being able to compete with larger, better-funded players.
Why it works
- Small teams get big-team power. AI increases the speed, volume, and variety of content production, helping under-resourced campaigns punch above their weight.
- Resources go further. AI tools reduce the cost of creating high-quality materials, freeing up capacity for things like fieldwork and direct voter engagement.
- Messages hit the mark. AI enables tailored communication, making it much faster to adapt content to specific audiences, platforms, and moments.
- Response time shrinks. With rapid content generation, even small campaigns can react in real time to unfolding events, matching the pace of the public conversation.
- Strategy stays human. AI doesn’t replace political judgment, it accelerates execution, allowing teams to move faster without losing control.
How it works
1. Understand AI capabilities and your audience
AI becomes most useful not in deciding what to say, but in helping you produce and adapt messages faster across formats and contexts. Start by familiarizing yourself with the different AI tools available and what each one does best.
Each tool has its own strengths and serves different purposes. Some will help you generate large volumes of content, while others are better suited for refining tone, creating multiple versions of the same message tailored to different audiences, or adapting messages into audio and video formats.
2. Optimize prompting techniques
AI works better when you give it clear, specific instructions. Here are some prompt engineering principles that can help you maximize your effectiveness in content production. As a general guideline, effective instructions often involve breaking down complex content creation tasks into smaller, manageable prompts that include examples and audience-specific language.
Additionally, consider the following principles:
- Affirmative directives. Use positive language in prompts to guide AI effectively.
- Example-based prompting. Guide outputs by providing clear, concrete examples.
- Chain-of-thought. For complex content, ask the AI to think step by step or provide a “chain of reasoning.” This can help generate more structured and logical outputs.
- Role assignment. For specific tasks, ask the AI to act as a “strategist” or “designer” to improve tone and structure.
- Scenario-based prompts. Frame prompts around real-world cases to improve relevance. For example, “Explain this concept as if to a high school student.”
- Humanness and authenticity. After iterating, apply your own judgment to ensure the content retains a human tone. Then feed it back into the AI to refine and improve it further.
All of this helps refine the quality of the final output.
3. Human checking is indispensable
AI is a powerful tool, but all final checks, reviews, and decisions must remain human. AI can make mistakes, misinterpret context, or generate misleading information, especially in areas that require precision, judgment, or political sensitivity. Human oversight is essential to ensure both accuracy and strategic coherence.
Always carefully review AI-generated content. This includes not only factual correctness, but also tone, framing, and potential political impact.
Pay special attention to the following:
- Mathematical operations. Verify calculations and numerical data, as AI may occasionally yield incorrect results.
- Recent factual information. Ensure that the information provided is up to date, as AI may rely on outdated sources or lack access to the latest developments.
- Reproductions of excerpts. Be cautious with excerpts from books, films, series, and music; make sure they are accurate and contextually appropriate.
- Attribution of authorship. Confirm that AI correctly attributes authorship for books, studies, and cultural works to avoid misrepresentation.
- Quotes. Verify the accuracy and context of any quotes used, as AI might generate or misattribute them.
- Biographical facts. Double-check biographical details to ensure that they are correct and appropriately sourced.
- Tone and framing. Check that the message does not create unintended interpretations or backlash.
4. Combine AI tools for multimodal content creation
To adapt your message across formats and platforms, combine different AI tools, each suited to a specific task. Mixing and using multiple tools allows you to remix your content into infographics, videos, podcasts, and other multimedia formats, enabling your campaign to translate the same idea into different formats for different people, making it more accessible to specific audiences and native to each channel.
5. Monitor and adapt
Track how AI-generated content performs—through engagement, feedback, reach, and how it circulates across your network. Use these signals to quickly adjust prompts, formats, and messaging.
Continuous iteration helps your campaign stay aligned with the conversation, adapt to changing contexts, and improve both speed and relevance over time.
Tips
A. Collaborate with AI for creative brainstorming
Leverage AI as a creative partner during the content creation phase. By inputting general ideas or themes, AI can suggest different angles, formats, or unexpected approaches that might not have been considered. This can help overcome creative blocks and generate more varied, engaging content that stands out in a crowded digital environment.
B. Keep strategy and judgment human
AI-generated content is a collaborative effort between humans and machines. AI can assist in generating and refining content, but it should not define your strategy. Human judgment is essential to ensure that outputs align with your campaign’s values, tone, and political objectives. This oversight helps maintain credibility, prevent bias, misalignment, or unintended consequences, and ensures that the final message is both effective and responsible.
Who's done it well?
Argentina: Artificial Intelligence Secretariat
Turning a Complex Scandal into a Vivid Corruption Story
In February 2025, Argentine president Javier Milei promoted a cryptocurrency called $LIBRA on social media, presenting it as a private initiative to support the country’s productive ventures. The token’s value surged after his post, but just a few hours later, the creators rug-pulled, causing the cryptocurrency to collapse. Thousands of people lost money, while the project’s promoters made huge profits.
The case triggered judicial investigations in both Argentina and the United States under suspicions of fraud. By March 2026, investigators had recovered from the phone of one of $LIBRA’s promoters, Mauricio Novelli, a draft agreement for $5 million linked to Milei’s promotion of the project, along with records of intense communication between him, Milei, and the president’s inner circle around the time of the token’s launch and crash.
The scandal was explosive, but also technical, confusing, and easy to dismiss as a niche crypto story. The evidence was there, but buried in blockchain transactions, leaked chats, and legal documents that were difficult for most people to follow.
The parody X account SIA (Artificial Intelligence Secretariat) changed that. It used AI to recreate the exchanges between those involved as short, hyperrealistic videos, staged like scenes from a film, making the story legible. The same actors, the same situations — now turned into something people could see and understand.
The videos did not replace the reporting; they translated it. What was previously abstract and technical became raw, concrete and visual. Instead of asking audiences to interpret complex data, the case was reframed as a simple, emotionally clear story of corruption.
As the clips went viral, media coverage began to incorporate not only the scandal, but also the videos themselves. In this way, AI helped transform a complex financial investigation into a widely understood public narrative, portraying Milei not as an outsider, but as a familiar corrupt politician driven by personal gain.
"An AI-generated video went viral for its striking realism, portraying Milei and his inner circle as driven by corruption."
USA: BattlegroundAI
Making Paid Media Possible for Cash-Strapped Candidates
In three rural Virginia races, BattlegroundAI helped underfunded candidates build paid media programs they likely could not have afforded otherwise. The project generated 30 fifteen-second video ads and more than 200 display ads, showing how AI can dramatically expand the volume of campaign content small teams are able to produce. But the process was not automated from start to finish. Scripts and storyboards were first drafted for review and approval, and human input remained central throughout: selecting the strongest ads, improving the scripts, and refining the final output before anything went live.
That is what makes the case strategically valuable. For low-budget candidates, AI did not replace campaign judgment; it made professional-quality ad production possible at all. The system reduced around 99% both production time and and 95% of cost compared with traditional methods.
The AI videos, that were use to introduce candidates but also their main policies, were tested in a randomized controlled trial and produced a positive lift in vote choice of between 4% and 10.3% .
"This case shows how AI, with a combination of human oversight, can help smaller campaigns move from having no paid media to running a credible ad program."
Learn more
D-Hub Resources
- D-Hub. 2024. "The Triumph of the Outsider." The Fight for Democracy Chronicles, Volume 2.
Other Resources
- Analyst Institute. “https://analystinstitute.org/”. Web page
- Brewster, Jack. 2024. "How I Built an AI-Powered, Self-Running Propaganda Machine for $105."
- Hard Folk. 2024. "What Happened to the A.I. Election? + ChatGPT for Mayor + The Productivity Tools We're Using". New York Times Podcast
- New York Times. 2023. "Is Argentina the First A.I. Election?"
- Secretaria de Ingeligencia Artificial. https://x.com/SIA_ARG. X Account
AI Toolbox
Content Production
| Tool | Description |
|---|---|
| AI Carousels | Creates visual carousels for LinkedIn, Instagram, and TikTok. |
| ReImagine | Generates high-quality content and marketing copy, including blog posts, ads, and presentations. |
| Copy.ai | Creates high-quality marketing content, including product descriptions, social media posts, and email campaigns, streamlining the copywriting process. |
| Rytr | Writing assistant for various formats, including blogs, emails, and advertisements, with strong creativity. |
| EliteAIWriter | Creates SEO-optimized content for blogs, ads, emails, and websites. |
Videos and Images
| Tool | Description |
|---|---|
| Kaiber | Creative platform to transform text, images, and music into dynamic videos and animations. |
| NanoBanana | Image generation tool designed for fast, accessible creation of visual assets and graphics. |
| LeonardoAI | Generates high-quality images, art, and videos with style consistency. |
| VideoEditorAI | Assists users in editing or creating videos by providing simple instructions. |
| Kling | Advanced video generation tool that creates realistic, cinematic clips from text or image inputs. |
| HeyGen | Creates AI-generated avatars and talking-head videos, widely used for social media and TikTok-style content. |
Other tools
| Tool | Description |
|---|---|
| Creative Fast Ai | Generates creative campaign ideas. |
| Gamma | Creates professional presentations, documents, and websites without requiring design or coding skills. |
| Perplexity | AI search engine that provides concise answers and summaries from the web, useful for research and fact-checking. |
| Suno | Produce realistic songs combining vocals and instrumentation, based on text prompts. |
| Grapha.ai | Uncovers hidden trends and patterns within complex datasets and transforms intricate data into clear insights. |
| Write Human | Humanizes text written by AI making it undetectable by AI detection algorithms. |
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